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French and English Translation in Marketing - Publicity - Communication 

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Create the right image
Créer la bonne image

"Paint the right picture"

If you are already marketing in a foreign country you will appreciate the importance of correct market research into the customs and tastes of that country and no doubt you understand that a simple translation of English is not sufficient. Terms that one would consider international, really are not.

How may times have you been amused at the supposed English translation of menus, instruction leaflets, etc.?
Amusing people is an excellent marketing tool, but not when it is at your own expense.
Many a product has fallen flat simply because the product name itself is not changed for the vending country, example :
Who wants to drive around in a car called a "Whale"?

We use idioms and "PC" terms every day, a very simple example is "It's raining cats and dogs" in French this is approximately "It's raining or falling ropes" as you see the idiom itself will not translate directly. (NB. French sports commentators were recently enchanted by this English idiom for what they see as a very English phenomenon.)

The French language is incorporating many buzz words and subsequently conjugating them as verbs following French grammar rules or in the case of one word for instance creating their own Franglais - the word in English is "overbooking", the  French is "la surréservation", but they have developed "le surbooking". Well we do it as well - after all a "chaise longue" is not a "chaise longue" at all, it is a "méridienne" (a chaise longue is really a deck chair or at the most an outside lounger!)

     What we offer
Successful professional translation and marketing experience.
The promotion and publicity of your services.
The experience of two cultures and two markets; French and English.
Continual updating of our own English and French languages and knowledge of U.K., U.S.A. and French current affairs and advertising techniques.
The daily use of the French and English languages and their idioms.
The desire to succeed, to get the job done, but to get it done right.
The respect of both languages and the desire to express the real sense and nuances of English correctly in the French language and vice versa.